AzEcoConsulting offers services such as the development of business plans, project and financial documents and investment projects, as well as a wide range of services in the field of marketing and business consultancy services.

The following are the main spheres of our company’s work:
1. Business plan and technical feasibility study;
2. Marketing and market surveys;
3. Business consultancy services;
4. Smart financial and business modelling using Quantrix;
5. Consultancy services on the establishment of local and foreign enterprises.

Business idea

In fact, it is not so difficult to start a private business. The most difficult and sometimes impossible thing is to make a decision to start a private business. There are hundreds and even thousands of business ideas to start a business or make an additional profit. But how can you know that the idea you have chosen is capable of succeeding and making a profit?

- A business idea is the creation of a new business or an idea used for organizing a new field in an operating business. In order to assess a business idea, it is necessary to take the following steps:

• Market research and preparation of reviews (competitors and market position, customer preferences, characteristics of the main consumers, price limits and so on)
• The first result
• If available, searching for and applying the best examples of similar businesses (benchmarking)
• Studying ways of implementing the idea
• Preparation of an action plan

What is a business plan?

The dictionary of economic terms says the following about the business plan:
“ “A business plan is a plan or programme that reflects the conduct of activities, the activities of a company, information about the company, its output, production, market, marketing, the nature of operations and the level of their effectiveness; it is a document that stipulates the spheres of activity of an economic entity and determines the main financial results expected from its development in the future. This document contains information about the volume of sales for the coming years, sales money, production expenses, the level of general revenues and profitability and the return of credits. Auditors use the business plan to check the efficiency and authenticity of the work of the economic entity they inspect.”
To put it simply, a business plan is a document that contains the business opportunities and prospects of a new or existing business and at the same time, clearly reflects ways of implementing these opportunities.
In general, planning is regarded as the norm for any business. In our opinion, we would not be wrong if we considered the business plan to be the basis not just for commercial projects, but also for the management of a future or existing business. It is the business plan that makes it possible to look at an idea from the side.

What is the business plan for?
The main purpose in compiling a business plan is to get a loan or attract investments, determine the strategic and tactical development of an enterprise and so on.

There are four main reasons for compiling a business plan:
1. An opportunity to see a problem on paper (business plan) before it arises
2. The impossibility of attracting investments without a business plan
3. The business plan makes it possible to get to know an economic entity better, and this document is one of the most important requirements of the civilized market
4. The business plan is an important monitoring and management tool

Thus, the business plan is the starting point and basis for well-thought out ideas in business activities and is a single source of strategic information about its implementation. Along with that, the business plan has the ability to directly affect all the results that will be acquired in the process of implementing an idea

Feasibility study is a document that contains information which makes it possible to understand the expediency (or inexpediency) of creating a product or service. Feasibility study allows investors to make a decision to fund a product.

Feasibility study is prepared in the following cases:
• Market requirements
• Internal requirements of an enterprise
• Customers’ requirement
• Technological processes
• Ecological impact
• Social requirements

Although feasibility study resembles a business plan, feasibility study is a document substantiating a project, while a business plan describes the mission and goals of an organization, or to be more precise, substantiates the activities of the enterprise.

• Financial planning is selection of goals that can be implemented with existing financial resources depending on external conditions and coordinating the future financial flow. Financial planning is reflected in compiling and monitoring the implementation of a plan for forming revenues and expenses on the basis of the existing financial situation.

• There are the following types of financial planning:
- Strategic
- Long-term
- Short-term
- Current

• The following are methods of financial planning:
- Automatic – this is the simplest method and is used when there is not enough time;
- Statistic – expenses over the past years are put together and the figure is divided by the number of past years;
- Safar base – all positions are calculated from zero. This method takes into account real demand and calculates it in accordance with possibilities.

Marketing and Market Research

• The marketing strategy is a process of planning and implementing various marketing measures aimed at achieving the tasks facing an enterprise (company, firm or business entity). The marketing strategy is an integral part of an enterprise’s general strategy. It determines an enterprise’s main market activities with regard to consumers and competitors. The marketing strategy of an enterprise depends on its current status on the market, the changes taking place on the market, competitors’ future activities, the tasks that have been set and the existing financial possibilities.

The main goals of the marketing strategy are as follows:

• Increasing the volume of sales (including increasing the flow of customers or the volume of orders);
• Increasing profits;
• Increasing the market share;
• Gaining leadership in a certain segment.
• In general, goals should comply with an enterprise’s mission and business strategy goals. The marketing strategy is the basis of an enterprise’s marketing activity. All measures in the field of marketing, advertisements, publications (PR) and sales should comply with the strategy that has been selected. It is such measures that ensure the implementation of the marketing strategy in practice.
In modern business, one of the tools regarded as important for decision-making is information about the market. World experience and our own experience show that any decision on investment should be taken after an in-depth study of the market.
By conducting a market study, AzEcoConsulting will enable you to determine the market’s historical development, the market situation, demand and supply, the main participants of the market, its volume, competition and the tendency of forecasts.
Over the period of its activity, AzEcoConsulting has collected extensive information about various markets, and this database is being used to study the situation existing on the market.
We use various methods to conduct surveys among various strata of the population and appropriate software required for studying survey materials that give you a chance to obtain rare analytical material.

The AzEcoConsulting staff, who have conducted dozens of surveys together with leading experts in various segments of the market and gained extensive experience, are ready to help you to obtain high quality and important information for your business.

Market research methods are first of all divided into methods of collecting primary and secondary information. Secondary information – it is information that was once collected for some purposes. Primary information – it is information specially collected by a researcher in order to resolve a specific problem.

Methods of market research

All types of market research are divided into the following methods: 

• Qualitative research – it includes methods that make it possible to the factors that influence buyers’ decision to buy a product, the impression that a product or a brand gives consumers, to determine possible options of the attitude to advertisements, etc.

Qualitative research has a fact-finding nature and answers questions of “how?” and “why?”. Quality research includes such methods as focus groups, in-depth interviews and protocol research. Unlike other methods of research, this method of research makes it possible to acquire quantitative results. For this reason, this method is called qualitative research. The main methods of Qualitative research are:

- focus group
- in-depth interview
- visits and reviews of competitors and etc.

• Quantitative research – it is normally used to acquire a specific result, investigates various assumptions, uses random checks in order to make a decision regarding the entire population and covers a wide range of respondents. Quantitative research includes such methods as polls and retail-audit. The main methods of quantitative research are

- surveys on customer return frequency
- industry product sales numbers
- online or phone questionnaires etc.
• Analyzing the customer services business
• Studying the quality of customer services
• Preparing standards of customer services
• International tax planning
• Restructuring of a business into an international holding
• Preparation of legal documents in compliance with applicable foreign law (drafting)
• Preparation of legal conclusions and analytical notes on the corporate and tax legislation of foreign countries
• Services to prepare documents for the registration of foreign companies
• Services for annual extension of registration and legal support for companies
• Services for corporate support for the activities of companies
• Assistance in opening bank accounts
• Preparation of financial reports and audits